12 years of no easy briefs
Case Studies.
Deep-dive case studies across fintech, SaaS, AI tools and shoppable commerce — from research to shipped outcomes.
CRM Brain — For Mortgage Advisors
Designed a 700-screen CRM that cut client data capture and application preparation from 4 hours to 44 minutes.
Link Big — Shoppable Instagram
Smart bio link that turned Instagram browsing into retail checkout — before Instagram Shopping existed. Live trial with John Lewis drove a 4× traffic increase to JohnLewis.com.
Aro (Freedom Finance) — Loans Marketplace
Boosted loan-offer clicks through Power BI, Clarity research and user interviews.
Fintech
Loans, mortgages, insurance and B2B SaaS — products that move money with confidence.
CRM Brain — For Mortgage Advisors
A 700-screen CRM for mortgage advisors and administrators
E-Commerce
Shopping experiences that convert — from Instagram to eco-clean brands.
Giving Back
Mentoring & Advisory
Recognition
Awards & Press
Main Tools
FigmaFigma
ReplitReplit
GoogleGoogle
VS CodeVS Code
GitHubGitHub
Google AI StudioGoogle AI Studio
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LovableLovable
LucidLucid
CourseraCoursera
OpenAIOpenAI
YouTubeYouTube